Past Projects

From brand discovery to final production, I turn complex ideas into cohesive visual experiences. Whether building brand identities, organizing daily content, or creating production ready packaging, my solutions are designed to elevate and scale any brand.

/ Marketing

Marketing Email Blast

An effective email blast and its creative design act as a critical bridge between a business and its customers, transforming simple communication into a measurable business asset. Here is how this approach directly benefits Best Choice Products with their Basketball Hoop.

My Design process

Flow:
Keep it simple so it's scannable.
Discovery:
Understanding  brand goals and target audience.
Strategy:
Developing the visual concept and messaging map.

Design high conversion, production ready, assets.
Execution:
Design high conversion, production ready, assets. (images, icons, copy, etc)
/ Branding

Brand Identity

A brand is more than just a logo; it is the core reputation of any business. I specialize in building cohesive brand systems that align with brand goals, ensuring brand identity is not only memorable but also scalable across every customer touchpoint.

My Design process

Brand Audit & Goal Definition:
Understand the brand's current visual state (or lack thereof).

Identify what the business hopes to achieve.
Audience & Competitor:
Define the target audience and identify their preferred visual styles.

Analyze other competitive brands to ensure the client’s brand stands out from the rest.
Brand Guidelines:
Designing or re-designing new assets while keeping to strict brand guidelines
Scalability:
By focusing on scalability all assets maintain their impact, whether they appear on a tiny digital icon or a large-scale print advertisement.
BCP Branding
Matsum Branding

Print Design

Print design involves creating materials meant for the physical world, like packaging, manuals, and marketing collateral. It requires balancing creative design with technical requirements such as color accuracy, resolution, and layout to ensure the final product not only looks professional but align with the brand aesthetics.

My Design process

Product & Goal Definition:
Determine exactly what the print piece is (packaging, manual, flyer, etc).

What is the main goal?
Audience:
Define the target audience and identify their preferred visual styles.

Tailor design choices to the end-user.
Execution & Design:
Use layout and hierarchy to arrange elements (text, imagery, icons) so they guide the user naturally.

Apply fonts, colors, and imagery that align with the brand’s identity to ensure a cohesive experience across all platforms.
Production & Final Delivery:
Before finalizing, double-check for errors.

Export final files according to the printer’s specifications.
/ Digital

Digital Design

Digital design creates cohesive, visual experiences across screens, merging brand identity with functionality to turn business goals into measurable, user-centered assets.

My Design process

Discovery & Strategy:
Align brand visual identity with design goals towards the target audience to ensure every project serves a clear business purpose.
System Integrity:
Develop layouts or assets that aligns with brand guidelines, maintaining perfect visual consistency across all digital touchpoints.
User-Centered:
Prioritize intuitive hierarchy and functionality, crafting interactive assets that provide a seamless and memorable experience for the end-user.
Scalable Performance:
My goal is to create high-conversion, production ready assets that is impactful at any scale, from tiny icons to large-scale banners.
Digital Design
/ Contact

Let’s
Create
togather

(714) 362-6013

Phone Number

bqhdesign@gmail.com

Email Address
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